When we began performing SEO you could keyword stuff your way to #1 search rankings for a brand new website within 24 hours. That was the late 90s, and since then Google's changed everything.
There's no quick fix or any particular trick to achieving SEO results. Ranking well in Google requires you to incorporate SEO into your business and be committed to a long-term strategy of doing all the right things.
Google's published a list of Search Quality Guidelines which illustrates how they determine quality search results. They've also published a list of Webmaster Guidelines containing best practices.
In the simplest form, these guidelines boil down to:
- Does Google know of and understand your page?
- Is this a quality web page?
- Can this page, company and content be trusted?
- Does this page content best satisfy the users search intent?
Our approach to SEO for eCommerce is to look at the site as a whole, following a systematic approach to optimize the entire site with quality, interlinked content in alignment with Google guidelines.