FOR IMMEDIATE RELEASE
May 05, 2025
Los Angeles, CA – P1 Commerce, a performance-driven eCommerce marketing firm, is thrilled to announce the addition of Grace Pietsch as Sr. Director of Performance Marketing.
A seasoned strategist with deep agency experience and a proven track record in driving growth for DTC eCommerce brands, Grace’s arrival marks a major milestone in the firm’s continued momentum—deepening its bench of senior talent to drive next-level growth for both the company and its clients.
With a career spanning both large public ad agencies and high-growth startups, Grace brings an exceptional blend of media planning expertise, strategic leadership, and operational rigor. She has overseen media budgets ranging from $500K to $250M annually and built high-performing teams that drive measurable results across every major digital channel.
“I’m incredibly excited to be joining the P1 Commerce team,” said Grace Pietsch. “P1 is a group of high-caliber professionals who are deeply committed to doing great work and driving exceptional results. The opportunity to collaborate with such a talented team—while working with clients that have enormous potential for long-term growth—was incredibly compelling.”
Grace’s hire reflects P1 Commerce’s commitment to investment in senior talent capable of shaping the future of performance marketing and advancing the firm’s integrated, data-first approach.
"We’d been searching for someone exceptional to lead this function for some time," said Gavin Trippe, Partner at P1 Commerce. "Grace was the person we’d been searching for–not just because of her experience, but because of her ability to zoom out and see what's possible, then zoom in and execute with precision."
As Sr. Director of Performance Marketing, Grace will lead strategy and execution across paid channels while collaborating closely with data, creative, and owned media teams to deliver full-funnel growth for clients. Her role will be instrumental in refining internal processes and developing scalable systems that improve efficiency and results across the board.
"Grace is rare in that she combines strategic foresight with hands-on depth," added Jonathan Peters, Partner at P1 Commerce. "She doesn’t just analyze the numbers–she knows exactly how to act on them. Her diligence, curiosity, and leadership will help elevate both our client outcomes and our internal standards."
Grace joins the company at a time of rapid growth as P1 Commerce continues to evolve its unified performance engine. Her arrival marks a key milestone in the firm’s growth journey and its mission to help eCommerce brands scale profitably and sustainably.
Media Contact
Los Angeles, USA
la@p1commerce.com
Dubai, UAE
dubai@p1commerce.com
Vancouver, Canada
vancouver@p1commerce.com
About P1 Commerce
P1 Commerce is an expert-led eCommerce marketing firm built to drive measurable, profitable growth through a data-first, full-funnel approach.
Backed by 20+ years of industry experience, we've built a proven track record of profitably scaling businesses and building brands.
Unlike traditional agencies that focus solely on bottom-funnel conversions, P1 Commerce leverages advanced measurement techniques to optimize spend across the entire funnel with 95-99% accuracy, ensuring brands achieve sustainable, scalable success.
With a focus on performance marketing, predictive analytics, and strategic media investment, P1 Commerce partners with ambitious brands to deliver scaled profitably and lasting growth.
