Ambitious brands choose us to scale profitably and achieve lasting growth through data-driven, results-focused strategies.
We’re not just another agency aiming to be the biggest; we’re an expert-led firm focused on being the best. We work as an extension of your business to align with your vision and help you reach and exceed your goals.
P1 Commerce is the result of a strategic partnership between Gavin Trippe and Jonathan Peters, eCommerce experts each with over 20 years of experience.
Their combined expertise spans business development, performance marketing, data analytics, programming, search engine optimization, and more.
Gavin brings a wealth of knowledge from his C-level roles, offering a deep understanding of businesses from the inside out with an unparalleled expertise in measurement.
Jonathan is a highly accomplished programmer with extensive expertise in marketing and SEO. He engineers the technology that powers P1 Commerce while ensuring clients have the right infrastructure to scale and convert effectively.
Together, they’ve been collaborating since 2012, driving hundreds of millions in eCommerce revenue by implementing data-driven strategies and scalable growth solutions for their clients.
Frustrated by agencies that over-promised and under-delivered, they officially launched P1 Commerce in 2025.
Built on decades of refined eCommerce knowledge, P1 Commerce delivers strategic, results-driven solutions, setting a new standard for the industry.
"Working with P1 Commerce has been a game-changer for our business. They don’t operate like a typical agency—they’ve become a true partner, fully invested in our success. Their team took the time to deeply understand our business, aligning their strategies with our goals."
To build long-standing relationships with eCommerce clients by understanding their business and sharing our expertise to help them reach and exceed their goals.
P1 Commerce is the benchmark for excellence in eCommerce marketing, trusted by the world's most ambitious brands to drive profitable, scalable growth.
Many agencies focus solely on the bottom of the funnel, capturing the smallest, most expensive audience already primed to buy—missing the opportunity to build long-term brand value.
What sets us apart is our data-first approach and advanced measurement expertise, including Media Mix Modelling (MMM), which allows us to track, predict, and optimize performance across the entire funnel with 95-99% accuracy.
This level of precision enables us to strategically allocate spend across the full funnel—driving brand awareness at the top, converting intent at the bottom, and optimizing continuously for profitable scale.
Utilizing these advanced insights, we unify the paid and owned media channels into a performance engine greater than the sum of its parts.
Owned media captures, converts, and retains paid traffic. When these efforts are aligned, the result isn’t just incremental—it’s exponential—ensuring every paid click lands on a foundation built to convert.
By refining our system over time, we create a highly efficient marketing engine that reliably generates incremental growth and sustained profitability.
Discover how P1 Commerce helped Business & Pleasure achieve sustainable growth, with a 41.4% year-over-year increase in net revenue and a 39.5% boost in marketing efficiency.
Learn how Chemical Guys, the most trusted brand in car care, relied on P1 Commerce for a seamless migration to Shopify.
Tackling this complex technical challenge, we resolved their indexing issues and optimized performance to provide a solid foundation for future SEO growth.
A full website and marketing overhaul unlocked Chaparral Motorsports' untapped potential, driving a 184% increase in revenue while increasing ad efficiency by 68.4%.
Learn how we built the Clearnet website for TELUS, creating a pilot platform to test a low-cost, no-contract model while protecting their premium brand.
Efficient systems, SEO growth, and a modern shopping experience made MCM highly attractive to potential buyers.
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