About Us

eCommerce experts

Ambitious brands choose us to scale profitably and achieve lasting growth through data-driven, results-focused strategies.

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20+

Years eCommerce Experience

For each of our Founders.
1000+

eCommerce Brands Supported

Over the last two decades.
100%

Of Clients Achieve Growth

With reduced acquisition costs.

More than a Service Provider, We're Partners in Growth

We’re not just another agency aiming to be the biggest; we’re an expert-led firm focused on being the best. We work as an extension of your business to align with your vision and help you reach and exceed your goals.

Banner of p1Commerce Founders, Gavin Trippe and Jonathan Peters

Our Founders

P1 Commerce is the result of a strategic partnership between Gavin Trippe and Jonathan Peters, eCommerce experts each with over 20 years of experience.

Their combined expertise spans business development, performance marketing, data analytics, programming, search engine optimization, and more.

Gavin brings a wealth of knowledge from his C-level roles, offering a deep understanding of businesses from the inside out with an unparalleled expertise in measurement.

Jonathan is a highly accomplished programmer with extensive expertise in marketing and SEO. He engineers the technology that powers P1 Commerce while ensuring clients have the right infrastructure to scale and convert effectively.

Together, they’ve been collaborating since 2012, driving hundreds of millions in eCommerce revenue by implementing data-driven strategies and scalable growth solutions for their clients.

Frustrated by agencies that over-promised and under-delivered, they officially launched P1 Commerce in 2025.

Built on decades of refined eCommerce knowledge, P1 Commerce delivers strategic, results-driven solutions, setting a new standard for the industry.

5.00
Tim Foley, Founder of Canadian Outdoor Equipment
Tim Foley
Founder/CEO
The Canadian Outdoor Equipment Co.

Our Purpose

To build long-standing relationships with eCommerce clients by understanding their business and sharing our expertise to help them reach and exceed their goals.

Our Vision

P1 Commerce is the benchmark for excellence in eCommerce marketing, trusted by the world's most ambitious brands to drive profitable, scalable growth.

Our Approach

Many agencies focus solely on the bottom of the funnel, capturing the smallest, most expensive audience already primed to buy—missing the opportunity to build long-term brand value.

What sets us apart is our data-first approach and advanced measurement expertise, including Media Mix Modelling (MMM), which allows us to track, predict, and optimize performance across the entire funnel with 95-99% accuracy.

This level of precision enables us to strategically allocate spend across the full funnel—driving brand awareness at the top, converting intent at the bottom, and optimizing continuously for profitable scale.

Utilizing these advanced insights, we unify the paid and owned media channels into a performance engine greater than the sum of its parts.

Owned media captures, converts, and retains paid traffic. When these efforts are aligned, the result isn’t just incremental—it’s exponential—ensuring every paid click lands on a foundation built to convert.

By refining our system over time, we create a highly efficient marketing engine that reliably generates incremental growth and sustained profitability.

Our Values

Results

We build trust with our clients by delivering results and by always doing what we say we will.

Transparency

Our data and analytics are presented with full transparency, enabling clients to make informed decisions with confidence.

Action

We believe more has been lost to indecision than wrong decision. We take informed action decisively.

Simplicity

Our software, formulas and systems are created to make complex processes simple.

Efficiency

We leverage technology and systems to increase the efficiency of repetitive tasks while reducing the possibility for error.

Focus

We believe in prioritizing the right opportunities by confidently saying "No" to distractions, ensuring our time and energy are dedicated to what truly matters.

Ready to Get Growing?

Let's Talk!

Contact Us

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Los Angeles, USA

la@p1commerce.com
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Dubai, UAE

dubai@p1commerce.com
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Vancouver, Canada

vancouver@p1commerce.com