Chaparral Motorsports is a long-established retailer in the powersports industry, selling motorcycles, ATVs, UTVs, and related parts, accessories, and gear. Founded in 1980, it operates a large brick-and-mortar store in San Bernardino, California, and has expanded into eCommerce to serve customers nationwide.
The Challenge
Despite its long-standing presence in the industry, Chaparral Motorsports struggled to transition effectively into the digital space.
Their website was slow, riddled with errors, and lacked the structure necessary to support scalable online growth. Further, it required a large-scale update for PCI compliance.
Their marketing strategy was underperforming, leading to a heavy reliance on third-party marketplaces like eBay and Amazon.
Further complicating the situation, the company wanted to implement Local Inventory Ads to drive in-store sales but lacked the necessary website infrastructure and feed management.
Meanwhile, new competitors with strong digital expertise were quickly gaining market share, making it imperative for Chaparral to modernize its digital strategy.
Performance metrics for the client website; the performance was the lowest score we've ever seen.
Our Solution
Recognizing the need for a complete digital overhaul, our team implemented a multi-faceted approach that tackled both the website and performance marketing issues.
Custom Website Development
Migrating Chaparral Motorsports from their existing platform was a great challenge.
Initially, we were brought in to handle only the front-end redevelopment; however, as we progressed, it became clear that their lack of technical expertise required us to pivot and take on both front and back-end development.
This shift meant rebuilding their entire digital ecosystem nearly from the ground up—an endeavor that required meticulous planning, precise execution, and overcoming significant legacy system limitations.
Despite the complexity of the project, we successfully launched the new website on time and on budget.
The result was a high-speed, conversion-optimized platform that not only provided a seamless user experience but also laid a strong foundation for future growth.
Marketing Restructure
Chaparral’s existing marketing strategy was outdated and inefficient, lacking the structure needed to support the ability to scale profitably.
Ad accounts were fragmented, making it difficult to allocate budgets effectively or track performance accurately.
We conducted a full-scale audit of their existing campaigns, identifying underperforming areas, wasted ad spend, and opportunities for immediate improvement.
Implementation involved establishing a completely new campaign structure built around performance-driven objectives, ensuring every dollar spent contributed to measurable revenue growth.
With the new structure in place, Chaparral gained the ability for us to scale their digital marketing efforts efficiently.
Working on both the development and marketing side, we made the necessary website, feed and platform changes to enable Local Inventory Ads, enabling Chaparral to show real-time product availability and drive foot traffic to their physical store.
Results
Facing significant digital challenges, Chaparral Motorsports had untapped potential for growth. Our comprehensive strategy generated exceptional results, positioning Chaparral Motorsports as a legit player in the digital landscape:
- A scalable digital framework, ensuring long-term growth and reduced dependency on third-party marketplaces.
- 184% increase in revenue, generating millions of dollars in additional sales.
- 68.4% improvement in ROAS, significantly enhancing marketing efficiency and profitability.
Unlock Next-Level Growth for Your Business
Struggling with unpredictable ad performance, high customer acquisition costs, or the challenge of scaling efficiently? We understand the roadblocks ecommerce businesses face every day.
Our performance marketing approach is designed to address these exact issues—using data-driven strategies to optimize every campaign, improve ROI, and unlock sustainable growth without unnecessary spend.
If you’re ready to tackle these challenges head-on and discover a more measured path to scaling your business, let’s start a conversation.
